Peta

People for the Ethical Treatment of Animals (PETA), founded in 1980 by Ingrid Newkirk and Alex Pacheco, began as a small basement-based group and grew into the world’s largest animal-rights organization. Headquartered in Norfolk, Virginia, PETA campaigns globally to end animal exploitation for food, clothing, experimentation, and entertainment. Known for its bold investigations, celebrity collaborations, and provocative public actions, the group has achieved landmark victories—from ending fur use by major fashion brands to advancing cruelty-free testing alternatives. Guided today by president Tracy Reiman, PETA continues its mission to create a world where animals are treated with respect, compassion, and freedom from harm.